Trial and error with make-up & skincare isn’t a necessary evil. She can be tamed. Your perfect products at the tap of a finger.
Tell us about your skin, your habits, your reality and (in the true spirit of my AI cousin) no fluff.
We don’t just match products. We match patterns, people, and purchases.
Your data does the talking. Not us. Not the brands.
Because skin isn’t purely mathematical. Real user experiences and feedback refine what data starts.
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Buy smarter, share what works, and sharpen your Skin ID over time.
Fewer mistakes. Less money down the drain. Skincare & makeup decisions you don’t cringe at.
Built to help you shop confidently,
One persistent, brand-agnostic skin identity
Works across every brand, online and in-store
Learns from real usage, purchases, and outcomes over time
Evolves as your skin and lifestyle change
Built to sell you specific products
One-off results tied to a single brand
You restart every time you shop somewhere new
Based on short questionnaires and assumptions
Static results that don’t adapt over time
They tried it. They loved it. Here’s their story.
I do them but the results never feel like me.
Even the ‘really good’ ones. I just don’t see people who look like me using them. The SKN-ID actually goes in detail and checks in on me.”
like me. I don’t trust them. One room says one shade, another room says something else and now it’s also telling me I suddenly have dark under eyes. Make it make sense. Give me my SKN-ID now!”
“I love a cheeky doomscroll of my favourite beauty babes and I’m guilty of ‘TikTok made me buy it’ BUT let me tell you, the SKN-ID makes my doomscrolling and random purchases feel sooo much more informed. I can justify my impulse purchases in peace now ahah. CAN’T WAIT.”
I want something that asks the right questions and enough questions too so that I don’t keep going through this process. I’m tired of explaining myself over and over again to get product matches.”
I already use apps like Yuka to double-check ingredients. I just want one place where everything about me lives and the SKN-ID will defo help me do that!.”
Going into stores and talking to assistants feels so pressuring. I hate feeling sold to and having a SKN-ID takes the pressure all the way off. I can’t wait until this rolls out!”
Being able to scan my SKN-ID and already know what works for me when I enter a store? Sign me up for that retail therapy.”
After having kids, I completely lost myself for a while. Skincare & beauty just felt overwhelming to get back into. The people like me matching feature is perfect.”
There are so many new brands now. I need something that evolves with me and my changing skin as I age and keeps me in the loop about what’s best for me. I’m really looking forward to the SKN-ID going live.
If you’re wondering, it’s probably answered here.
No. SKN-ID is brand neutral and works across multiple beauty and skincare brands.
No. Creating and using your SKN-ID is completely free. It does not require you to purchase a product.
SKN-ID helps you understand what is likely to work for your skin and beauty needs so you can shop more confidently. Discover people with SKN-IDs like yours, chat with Yumi, or scan in store to receive a match score.
Yes. Your SKN-ID evolves as it gathers more data about what has worked for you and what hasn’t. With your permission, we will notify you when updates are recommended and you can choose whether to update your SKN-ID or keep it as it is.
Yes. You can share your SKN-ID with store assistants or friends to help them understand your skin needs more quickly or scan products to receive your match score.
Your data is yours. SKN-ID uses zero-party data, meaning you knowingly and willingly share your information to improve your experience. By creating a SKN-ID, you consent to us using this data to power accurate recommendations. If you choose to connect social platforms, this information is also used to further personalise your results.
The next move is obvious.
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